Steve Jobs
Steve Jobs
Steven Paul "Steve" Jobswas an American information technology entrepreneur and inventor. He was the co-founder, chairman, and chief executive officerof Apple Inc.; CEO and majority shareholder of Pixar Animation Studios; a member of The Walt Disney Company's board of directors following its acquisition of Pixar; and founder, chairman, and CEO of NeXT Inc. Jobs is widely recognized as a pioneer of the microcomputer revolution of the 1970s and 1980s, along with Apple co-founder Steve Wozniak. Shortly after his death, Jobs's...
NationalityAmerican
ProfessionBusinessman
Date of Birth24 February 1955
CountryUnited States of America
After 10 months of trying to strike a deal with Disney, we're moving on,
You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.
I don't want to fail, of course. But even though I didn't know how bad things really were, I still had a lot to think about before I said yes. I had to consider the implications for Pixar, for my family, for my reputation. I decided that I didn't really care, because this is what I want to do. If I try my best and fail, well, I've tried my best.
Expose yourself to the best things humans have done and then try to bring those things into what you are doing.
You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve.
We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That's what's driven me.
When companies get bigger they try to replicate their success. But they assume their magic came from process. They try to use processes to substitute content.
We had the hardware expertise, the industrial design expertise and the software expertise, including iTunes. One of the biggest insights we have was that we decided not to try to manage your music library on the iPod, but to manage it in iTunes. Other companies tried to do everything on the device itself and made it so complicated that it was useless.
My job is to make the whole executive team good enough to be successors, so that's what I try to do.
Do not try to do everything. Do one thing well.
We went from nothing online to the gold standard in e-commerce.
What's happened at Apple is that our business has basically tripled in the last five or six years.
We convinced people fairly rapidly that survival, at least in the short term, was not an issue.
We are very careful about what features we add because we can't take them away.