Steve Jobs
Steve Jobs
Steven Paul "Steve" Jobswas an American information technology entrepreneur and inventor. He was the co-founder, chairman, and chief executive officerof Apple Inc.; CEO and majority shareholder of Pixar Animation Studios; a member of The Walt Disney Company's board of directors following its acquisition of Pixar; and founder, chairman, and CEO of NeXT Inc. Jobs is widely recognized as a pioneer of the microcomputer revolution of the 1970s and 1980s, along with Apple co-founder Steve Wozniak. Shortly after his death, Jobs's...
NationalityAmerican
ProfessionBusinessman
Date of Birth24 February 1955
CountryUnited States of America
The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts.
Music companies are not technology companies any more than technology companies are music companies. They're really different from each other.
The technology companies don't understand creative things at all. Silicon Valley's view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.
One of the failures of technology companies is that they build technologies thinking everything else will work out.
The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well.
It's understandable that the music companies that are comprised of people that are successful by making good creative decisions - they have to decide which out of fifty artists is the next hot one, with no data to go from. It's an intuitive process, and that's what they do well when they're successful. They don't understand technology.
I'd say we [Apple Inc.] are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the music business uses a Mac and everyone has an iPod.
The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.
What's new is this amazingly efficient distribution system for stolen property called the Internet - and no one's gonna shut down the Internet.
You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.
If you view computer designers as artists, they're really into more of an art form that can be mass-produced, like records, or like prints, than they are into fine arts. They want something where they can express themselves to a large number of people through their medium, and their medium is technology and manufacturing.
With our technology, with objects, literally three people in a garage can blow away what 200 people at Microsoft can do. Literally can blow it away. Corporate America has a need that is so huge and can save them so much money, or make them so much money, or cost them so much money if they miss it, that they are going to fuel the object revolution.
I'm one of the few people who understands how producing technology requires intuition and creativity, and how producing something artistic takes real discipline.
So let's not use a stylus. We're going to use the best pointing device in the world. We're going to use a pointing device that we're all born with - born with ten of them. We're going to use our fingers. We're going to touch this with our fingers. And we have invented a new technology called multi-touch, which is phenomenal. It works like magic.