Steve Jobs
Steve Jobs
Steven Paul "Steve" Jobswas an American information technology entrepreneur and inventor. He was the co-founder, chairman, and chief executive officerof Apple Inc.; CEO and majority shareholder of Pixar Animation Studios; a member of The Walt Disney Company's board of directors following its acquisition of Pixar; and founder, chairman, and CEO of NeXT Inc. Jobs is widely recognized as a pioneer of the microcomputer revolution of the 1970s and 1980s, along with Apple co-founder Steve Wozniak. Shortly after his death, Jobs's...
NationalityAmerican
ProfessionBusinessman
Date of Birth24 February 1955
CountryUnited States of America
Power computing has pioneered direct marketing and sales in the Macintosh market.
As Regis Mckenna once said, the best marketing is education
People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.
When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.
After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.
Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.
Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
We went from nothing online to the gold standard in e-commerce.
What's happened at Apple is that our business has basically tripled in the last five or six years.
We convinced people fairly rapidly that survival, at least in the short term, was not an issue.
We are very careful about what features we add because we can't take them away.
Is it an inappropriate, unfair use of our copyrighted work? It seems pretty clear that it is.
These are the first personal computers in history with dual processors, ... This is the kind of stuff many of our customers do every day and this can save them an hour or two each day.
And you guys were putting Java in light bulbs and everything else,