Steve Jobs
Steve Jobs
Steven Paul "Steve" Jobswas an American information technology entrepreneur and inventor. He was the co-founder, chairman, and chief executive officerof Apple Inc.; CEO and majority shareholder of Pixar Animation Studios; a member of The Walt Disney Company's board of directors following its acquisition of Pixar; and founder, chairman, and CEO of NeXT Inc. Jobs is widely recognized as a pioneer of the microcomputer revolution of the 1970s and 1980s, along with Apple co-founder Steve Wozniak. Shortly after his death, Jobs's...
NationalityAmerican
ProfessionBusinessman
Date of Birth24 February 1955
CountryUnited States of America
Power computing has pioneered direct marketing and sales in the Macintosh market.
Selling one million videos in less than 20 days strongly suggests there is a market for legal downloads. Our next challenge is to broaden our content offerings.
We're baffled that a settlement imposed against Microsoft for breaking the law should allow, even encourage, them to unfairly make inroads into education -- one of the few markets left where they don't have monopoly power,
We are delighted that Apple is delivering strong growth on every front -- revenues, profits and units -- and in particular that our unit growth last quarter was 2.5 times higher than the industry average, which leads directly to market share growth. Apple also continues to deliver the best asset management in the industry, ending the quarter with less than one day of inventory.
That same innovation, that same engineering, that same talent applied where we don't run up against the fact that Microsoft got this monopoly, and boom! We have 75 per cent market share,
In our track record over the last few years, we've only had one product that we've introduced that hasn't met our expectations in its first quarter of sales, and that is our G4 cube, ... If we haven't hit it right on the market with the G4 cube, well, we're just going to keep working on it until we do.
And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.
You could have a negative view of having 4 or 5 percent share, but one of the positives is that you don't really have to care what the rest of the market is like. It's like being on the bottom of the ocean -- it doesn't really matter what the weather on the top is like.
As Regis Mckenna once said, the best marketing is education
People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.
When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.
After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.
Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.
I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot.