Steve Jobs
Steve Jobs
Steven Paul "Steve" Jobswas an American information technology entrepreneur and inventor. He was the co-founder, chairman, and chief executive officerof Apple Inc.; CEO and majority shareholder of Pixar Animation Studios; a member of The Walt Disney Company's board of directors following its acquisition of Pixar; and founder, chairman, and CEO of NeXT Inc. Jobs is widely recognized as a pioneer of the microcomputer revolution of the 1970s and 1980s, along with Apple co-founder Steve Wozniak. Shortly after his death, Jobs's...
NationalityAmerican
ProfessionBusinessman
Date of Birth24 February 1955
CountryUnited States of America
In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.
When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.
The broader one's understanding of the human experience, the better design we will have.
Make it like a sunflower.
After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.
Design isn't just how it looks. It's how it works.
Design is the fundamental soul of a man-made creation
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.
We had the hardware expertise, the industrial design expertise and the software expertise, including iTunes. One of the biggest insights we have was that we decided not to try to manage your music library on the iPod, but to manage it in iTunes. Other companies tried to do everything on the device itself and made it so complicated that it was useless.
We went from nothing online to the gold standard in e-commerce.
What's happened at Apple is that our business has basically tripled in the last five or six years.
We convinced people fairly rapidly that survival, at least in the short term, was not an issue.
We are very careful about what features we add because we can't take them away.