Stephen King
Stephen King
Stephen Edwin Kingis an American author of contemporary horror, supernatural fiction, suspense, science fiction, and fantasy. His books have sold more than 350 million copies, many of which have been adapted into feature films, miniseries, television shows, and comic books. King has published 54 novels, including seven under the pen name Richard Bachman, and six non-fiction books. He has written nearly 200 short stories, most of which have been collected in book collections. Many of his stories are set in...
ProfessionNovelist
Date of Birth21 September 1947
CityPortland, ME
He was one of those quite rare adults who communicate with small children fairly well and who love them all impartially--not in a sugary way but in a businesslike fashion that may sometimes entail a hug, in the same way that closing a big business deal may call for a handshake.
It is fairly clear that many of the arguments against proposition testing are really arguments against propositions themselves.
The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
Advertising tends to be most effective in jogging finally into action those people who are well-enough disposed towards a product, but have not yet got around to buying it.
Research can only present data about the past. No one seriously believes that people's answers to hypothetical questions about the future accurately represent their future behaviour; they merely represent a current attitude, which may or may not be translated into future behaviour.
One can often trace the sources of a brand personality-here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.
Tracking account planning is rather like counting a mixed batch of tropical fish. You think you see patterns, but they've all changed by the time you've finished counting.
Publicly, I have always expressed a great deal of confidence in human nature, but in private I have wondered if anybody would ever pay for anything on the Net, ... It now looks as though people will, and I am faced with the real possibility of finishing 'The Plant.'
Some people say that I must be a horrible person, but that's not true. I have the heart of a young boy -- in a jar on my desk.
That whole program took on a life of its own.
I think for many people there'll be no middle ground.
We know that they obtained these bodies in a fraudulent way and off the scale of acceptable practice.
I can function and I couldn't have ever done that before this treatment,
My heart was pounding, and I was sweating like I was there.