Stavros Cosmopulos
Stavros Cosmopulos
ideas rough
Make the layouts rough and the ideas fancy.
ad advertising beautiful corpse putting weak
Putting beautiful typefaces on weak ad .. Is likePutting make-up on a corpse it may look beautiful,But it is still dead.
audience audiences clean easier ideas maze motivate point
It is easier to penetrate your audience with one sharp, clean point or idea, thand with a maze of half-baked unremarkable, uninspiring ideas that will never motivate or be remembered.
advertising attention attract instantly laws trying
The two immutable laws of communications and advertising:1: You must first attract the attention of the person you are trying reach.2: Then you must instantly pique their interest.
advertising easy fun looks playing until
Advertising looks fun and easy to do. So does playing the piano, Until you try it.
advertising discordant layout looking
Cacomorphic' discordant looking arrangement or layout particurly in advertising and design.