Sophia Amoruso

Sophia Amoruso
Sophia Amoruso is the founder and owner of Nasty Gal, which sells women's fashion including modern and vintage clothing, shoes and accessories for young women which can all be found on the brand's website. It was called one of "the fastest growing companies" by Inc. Magazine in 2012. After being diagnosed with depression and attention deficit disorder, Amoruso dropped out of school and began homeschooling. She had many jobs as a teenager, her first ever job being in Subway. After...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth20 April 1984
CitySan Diego, CA
CountryUnited States of America
I think there are times when I can be a good thing.
Well advice people have told me that is that, "If people aren't suing you, you haven't made it," which I don't necessarily believe but with greater success comes greater responsibility and being one of the few female entrepreneurs who I think has been as public as I have been, you're definitely under a spotlight. It's difficult to manage.
It’s the age-old concept of like attracts like, or the law of attraction. You get back what you put out, so you might as well think positively, focus on visualizing what you want instead of getting distracted by what you don’t want, and send the universe your good intentions so that it can send them right back.
I guess it has to be healthy, you have to be honest with yourself and I think that's when ego is okay.
When you think about people, you give them power.
It's definitely hard, it's hard to get into a Monday, it's much easier to work through a weekend and accomplish a lot, but I don't think that's the healthiest way to live.
The last thing I’d ever subscribe to are fashion rules. However, I do think that you should put effort into what you wear. Clothing is ultimately the suit of armor in which we battle the world. When you choose your clothing right, it feels good. And there’s nothing shallow about feeling good. Owning your style, however, is much more about your attitude than it is about what’s on your back. But don’t underestimate the transformational possibilities that getting dressed can afford you.
It's a huge assortment that we have under our roof and I don't know, it's just managing a taste level and execution of a vision. I think our team does as incredible job at it but it takes incredible leadership and I'm only really a spark for all of that. I'm not out there at every trade show, and so having an amazing team that can keep that vision month after month and keep the assortment consistent is a huge challenge. But something I think we execute every well.
The biggest challenge is people thinking you know everything going on in your company, because you're at the top of it and you started it. But the thing is, nobody knows everything about anything.
No matter where you are in life, you'll save a lot of time by not worrying too much about what other people think about you. The earlier in your life that you can learn that, the easier the rest of it will be.
I've never seen someone work for a salary.
I've never worked in a retail store, but I did sell shoes at Gimme Shoes in San Francisco, a job I was fired from.
Sometimes the expectation of being inspired in one specific way may close you off to the actual inspiration.
Every other fashion brand out there - including those that I call 'competitors' - are run by mostly old white men, and the customer knows it.