Simon Sinek
Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
Good marketing offers us a view of the world. Bad marketing offers us a product to buy.
Before we can build the world we want to live in, we have to imagine it.
All the great organizations in the world, all have a sense of why that organization does what it does.
During World War II, the pilot losses were staggering. In some bombing raids, as many as 80% of the planes that left did not return.
Givers advance the world. Takers advance themselves and hold the world back
A why has to be for others. It's something you give to the world. It's the reason your friends love you because this is the thing that you give them and it fulfills them. This is the reason your clients love you or your fans love you because you give them something. It's something to offer, that's what the why is.
If you want to achieve anything in this world, you have to get used to the idea that not everyone will like you.
Simple ideas are easier to understand. Ideas that are easier to understand are repeated. Ideas that are repeated change the world.
Don't quit. Never give up trying to build the world you can see, even if others can't see it. Listen to your drum and your drum only. It's the one that makes the sweetest sound.
Your work is your own private megaphone to tell the world what you believe.
Changing the world takes more than everything any one person knows, but not more than we know together.
My challenge is to make sure the things I say and the things I do remain consistent for as often and as long as possible. My why is to inspire people to do the things that inspire them so that together we can change our world. That's why I wake up every single day. I'm agnostic to the form it takes: I teach, I write, I speak, I advise.
Inspire people to do the things that inspire them and, together, we can change our world.
The U.S. Constitution protects our privacy from the prying eyes of government. It does not, however, protect us from the prying eyes of companies and corporations.