Simon Sinek

Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
Those who lead inspire us Whether they are individuals or organizations, we follow those who lead not because we have to but because we want to.
A boss wants to pay for results, an employee wants recognition for effort. If a boss recognizes effort, they will get even better results.
Before we can build the world we want to live in, we have to imagine it.
Nike doesn't want to make products for everyone - they want to make products for champions.
Anyone who achieves any kind of success, however you want to define it, sometimes can't let go of it.
We must be clear about where we’re going if we want anyone to help us get there.
Leaders don't convince people to follow them. Leaders walk forward alone and those who want to go down their path decide to follow.
People who go to work to be a part of the cause don't go home. They are home. Now - who wants to quit?
If you want to achieve anything in this world, you have to get used to the idea that not everyone will like you.
A star wants to see himself rise to the top. A leader wants to see those around him rise to the top.
If you want to feel happy, do something for yourself. If you want to feel fulfilled, do something for someone else.
Trust is built on telling the truth, not telling people what they want to hear.
Achievement happens when we pursue and attain what we want. Success comes when we are in clear pursuit of Why we want it.
When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you.