Simon Sinek
Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
Time and energy. Those are the most valuable sacrifices leaders can make.
Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers.
In the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we give bonuses to people who sacrifice others.
Would anybody be offended if we gave a $150 million bonus to Gandhi? How about a $250 million bonus to Mother Teresa? Do we have an issue with that? None at all. Great leaders would never sacrifice the people to save the numbers. They would sooner sacrifice the numbers to save the people.
We call them leaders because they go first, because they take the risk before anybody else does, because they will choose to sacrifice so their people will be safe and protected,
A great leader will never sacrifice the people for the numbers.
The trick to balance is to not make sacrificing important things become the norm.
When a leader makes the choice to put the safety and lives of the people inside the organization first, to sacrifice their comforts and sacrifice the tangible results, so that the people remain and feel safe and feel like they belong, remarkable things happen.
Leaders volunteer to go first into danger. Their willingness to sacrifice for us is the reason we're inspired to follow.
There is no decision that we can make that doesn't come with some sort of balance or sacrifice.
The U.S. Constitution protects our privacy from the prying eyes of government. It does not, however, protect us from the prying eyes of companies and corporations.
It is better to disappoint people with the truth than to appease them with a lie.
The hardest part is starting. Once you get that out of the way, you'll find the rest of the journey much easier.
Listening is active. At its most basic level, it's about focus, paying attention.