Simon Sinek

Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.
Multi-millionaires who pay half or less than half of the percentage of tax the rest of us pay justify their actions by saying they pay what the law requires. Though true, the fact is they found ways within the law to beat the purpose of the law - which, in the case of taxes, is that we all pay our fair share.
Entrepreneurs must be practical experts. They needn't set out to be subject matter experts in what they do; they must set out to solve a problem or pursue some cause or purpose greater than themselves.
Profit isn't a purpose, it's a result. To have purpose means the things we do are of real value to others.
Words may inspire, but only ACTION creates change. Most of us live our lives by accident - we live life as it happens. Fulfillment comes when we live our lives on purpose.
The U.S. Constitution protects our privacy from the prying eyes of government. It does not, however, protect us from the prying eyes of companies and corporations.
It is better to disappoint people with the truth than to appease them with a lie.
The hardest part is starting. Once you get that out of the way, you'll find the rest of the journey much easier.
Listening is active. At its most basic level, it's about focus, paying attention.
Whether individuals or organisations, we follow those who lead not because we have to, but because we want to. We follow those who lead not for them, but for ourselves.
If no one ever broke the rules, then we'd never advance.
I use Apple because they're easy to understand and everybody gets it.
Some would argue that you're as successful as the company you keep. Certainly there is a connection between our friends and who we are.
There is a difference between vulnerability and telling people everything about yourself. Vulnerability is a feeling. Telling everyone about yourself is just facts and details.