Simon Sinek
Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
And when a leader embraces their responsibility to care for people instead of caring for numbers, then people will follow, solve problems and see to it that that leader’s vision comes to life the right way, a stable way and not the expedient way.
A group of followers has strength because of its numbers. A following has power because of its beliefs.
Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.
The value of networking is not measured by the number of people we meet but by the number of people we introduce to others.
Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers.
A great leader will never sacrifice the people for the numbers.
There are two types of claims: those based on hard numbers and those based on slippery numbers.
Managers watch over our numbers, our time and our results. Leaders watch over us.
Stand for people. Not a product or service or metric or number. If we stand for real, living, breathing people, we will change the world.
Because a true sense of purpose is deeply emotional, it serves as a compass to guide us to act in a way completely consistent with our values and beliefs. Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.
The U.S. Constitution protects our privacy from the prying eyes of government. It does not, however, protect us from the prying eyes of companies and corporations.
It is better to disappoint people with the truth than to appease them with a lie.
The hardest part is starting. Once you get that out of the way, you'll find the rest of the journey much easier.
Listening is active. At its most basic level, it's about focus, paying attention.