Simon Sinek

Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
Listening is not understanding the words of the question asked, listening is understanding why the question was asked in the first place.
Customers will never love a company until its employees love it first.
Offer someone the opportunity to rebuild a company or reinvent an industry as the primary incentive, and it will attract those drawn to the challenge first and the money second.
Putting yourself first is not selfish. Quite the opposite. You must put your happiness and health first before you can be of help to anyone else.
A leader, first and foremost, is human. Only when we have the strength to show our vulnerability can we truly lead.
A leader is the one who speaks last and acts first.
The U.S. Constitution protects our privacy from the prying eyes of government. It does not, however, protect us from the prying eyes of companies and corporations.
It is better to disappoint people with the truth than to appease them with a lie.
The hardest part is starting. Once you get that out of the way, you'll find the rest of the journey much easier.
Listening is active. At its most basic level, it's about focus, paying attention.
Whether individuals or organisations, we follow those who lead not because we have to, but because we want to. We follow those who lead not for them, but for ourselves.
If no one ever broke the rules, then we'd never advance.
I use Apple because they're easy to understand and everybody gets it.
Some would argue that you're as successful as the company you keep. Certainly there is a connection between our friends and who we are.