Simon Sinek
Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
Every single organization - or career, for that matter - exists on three levels: WHAT you do, HOW you do it and WHY you do it.
If we care about the average working American, then Wal-Mart matters. A lot.
If you care, do something. If you don't care, please stay out of the way of those who do.
And when a leader embraces their responsibility to care for people instead of caring for numbers, then people will follow, solve problems and see to it that that leader’s vision comes to life the right way, a stable way and not the expedient way.
You have to be careful what you think you know.
To spend more money, you have to have more money, but time is fixed and we all have the same amount to spare. How we choose to spend it can make a significant difference on the impact we have in our careers or in the world.
A good leader takes care of those in their charge. A bad leader takes charge of those in their care.
Babe Ruth was not afraid to strike out. And it was this fearlessness that contributed to his remarkable career.
Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What's more, like cars, each aircraft has its own personality, so it's important for a pilot to get to know and love his aircraft.
Leadership is neither a rank nor a title. It is a choice. The choice to provide care and protection for those for whom we are responsible.
Bad leaders care about who is right. Good leaders care about what is right
Actions speak louder than words. All companies say they care, right? But few actually exercise that care.
We become leaders when we accept the responsibility to protect those in our care.
When I present, I cheat. I only talk about things I care about.