Simon Sinek
Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
When we are in groups, when we are surrounded by people who believe what we believe, trust emerges and our very survival and progress goes up.
Organizations should say and do the things they ACTUALLY believe.
The difference between those who do and those who don't is that those who don't believe it when they are told they can't.
When we are selective about doing business only with those who believe in our WHY, trust emerges.
Courage isn't inside; it's external. It comes from someone else telling you they believe in you.
You are authentic when everything you say and everything you do you ACTUALLY believe.
We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.
Work with people who believe what you believe.
If you talk about what you believe, you will attract those who believe what you believe.
Believing that your competition is stronger and better than you pushes you to better yourselves.
Your work is your own private megaphone to tell the world what you believe.
What you do simply proves what you believe.
Stories are our attempts to share our values & beliefs with the hopes that we may attract those who believe what we believe. This is the basis of forming a trusting relationship. Story telling, therefor, is only worthwhile when it tells what you stand for, not what you do.
The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.