Simon Sinek

Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
Some see risk as a reason not to try. Some see it as an obstacle to overcome. The risk is the same; to try or not depends on your perspective.
Life is beautiful not because of the things we see or do. Life is beautiful because of the people we meet.
Leadership is not a license to do less. Leadership is a responsibility to do more
True #leadership isn't the bastion of a few who sit at the top ... We all need to step up, take the risk and put our interests second-not always-but when it counts.
Leadership is not about the next election, it's about the next generation.
There are only two ways to influence human behavior: you can manipulate it or you can inspire it.
Achievement happens when we pursue and attain what we want. Success comes when we are in clear pursuit of Why we want it.
The quality of a leader cannot be judged by the answers he gives, but by the questions he asks.
Because a true sense of purpose is deeply emotional, it serves as a compass to guide us to act in a way completely consistent with our values and beliefs. Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.
There is a difference between listening and waiting for your turn to speak.
When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you.
Great leaders don't need to act tough. Their confidence and humility serve to underscore their toughness.
Bad leaders believe that they have to project control at all times.
A leader is the one who speaks last and acts first.