Shawn Amos
Shawn Amos
Shawn Ellis Amosis an American songwriter, blues singer, record producer and digital marketing entrepreneur...
NationalityAmerican
ProfessionMusician
Date of Birth13 September 1967
CountryUnited States of America
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The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks and websites.
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The same basic tools we've used for thousands of years to connect with people, to draw them in and to hold their attention will always work, even if we're telling our stories 140 characters at a time.
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Protest is patriotic. Since the beginning of musical time, American singers and songwriters have used their talent and bully pulpits to show us America's strengths and shortcomings.
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Social media is social. We're looking to touch one heart at a time. With one great story at a time.
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Despite all of our technological advances, content creation still requires time, inspiration, and a certain amount of sweat. There aren't any shortcuts. You can't write an algorithm for it. You can't predict it. You can't code it.
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There was a time when a musician was forced to act in a video. Seeing a singer step too far outside of his comfort zone to pour all of his high-school-drama angst into a poorly scripted scenario was a sight to behold.
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If you're going to write an anthem for an old man who's up at political bat for the last time, give him a decent song. Send him off with something that creates some chills or something.
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I spent years shaking the damage that comes with being burned by living near someone else's spotlight.
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Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.
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Brands frantically tried to compete for users' fragmented attention, spraying content on every platform in a 24/7 race to stay relevant.
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Somewhere along the line, a concert became a variety show. It was no longer enough for four dudes to play together in front of some guitar amps. Costume changes, an army of dancers, and Broadway theatrics suddenly became standard for a 'concert.'
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Every single tune you know from the 1940s until the 1970s was written, arranged, and demoed in the Brill Building. OK, maybe not every song, but writers from Benny Goodman to Lieber & Stoller to Neil Diamond all kept offices there.
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At the height of his popularity in 1977, Cat Stevens converted to Islam and dedicated his life to educational and philanthropic causes.
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We're all posting and clicking and sharing, but we're not devoting enough attention to get anything meaningful from it all.