Seth
Seth
Seth; placed; appointed"), in Judaism, Christianity, Mandaeism, and Islam, was the third son of Adam and Eve and brother of Cain and Abel, who were the only other of their children mentioned by name in the Tanakh. According to Genesis 4:25, Seth was born after Abel's murder, and Eve believed God had appointed him as a replacement for Abel...
NationalityCanadian
ProfessionCartoonist
Date of Birth16 September 1962
CountryCanada
people marketing groups
Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.
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The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.
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Advertising is just a symptom, a tactic. Marketing is about far more than that.
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Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.
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Marketing that works is marketing that people choose to notice.
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The future of marketing is leadership
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What people want is the extra, the emotional bonus they get when they buy something they love.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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Content marketing is the only marketing left
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.