Seth
Seth
Seth; placed; appointed"), in Judaism, Christianity, Mandaeism, and Islam, was the third son of Adam and Eve and brother of Cain and Abel, who were the only other of their children mentioned by name in the Tanakh. According to Genesis 4:25, Seth was born after Abel's murder, and Eve believed God had appointed him as a replacement for Abel...
NationalityCanadian
ProfessionCartoonist
Date of Birth16 September 1962
CountryCanada
games average strategy
The scalable, profitable strategy is to change the game, not to become the most average.
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Charles Darwin sailed around the world for two years on the 'Beagle,' and he had quite a bit of interest in things like the iguanas of the Galapagos, even though they were primitive compared to your average Englishman.
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Once typecast as the indispensable altarpiece of a well-appointed living room, TVs have infected every human environment. The average American household has more television sets than people.
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The average person has eight different jobs over the course of their lifetime. You get a little antsy doing the same thing.
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Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
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What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.
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Quit or be exceptional. Average is for losers.
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Average feels safe but it's not. It's invisible.
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Your best customers are worth far more than your average customers.
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Mass marketing means appealing to the masses which means appealing to the average.
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Every revolution destroys the average middle first and most savagely.
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You can't win by being more average than average.
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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.