Seth Godin
Seth Godin
Seth Godinis an American author, entrepreneur, marketer, and public speaker...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth10 July 1960
CityMount Vernon, NY
CountryUnited States of America
media giving people
So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.
running media games
You can game the social media in the short run, but not for long.
media use stranger
You can use social media to turn strangers into friends, friends into customers and customers into salespeople.
technology creating media
You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
benefits rewards social-media
Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
inspirational marketing social-media
Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
friday media black
Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.
media organization events
The reason social media is so difficult for most organizations: It’s a process, not an event.
entrepreneur world social-media
How dare you settle for less when the world has made it so easy for you to be remarkable?
media may social
Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.
inspirational real media
The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.
ability asset change changing fast single
The ability to change fast is the single most important asset in a world that's changing fast.
wonder
What Wonder understood, that Otto did not, is that if your idea spreads, you win,
dime lens million nickel penny seem until
If a lens makes a penny or a nickel or a dime a day, it doesn't seem like much until there's a million of them.