Seth Godin
Seth Godin
Seth Godinis an American author, entrepreneur, marketer, and public speaker...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth10 July 1960
CityMount Vernon, NY
CountryUnited States of America
art design effort
Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.
book thinking design
When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.
design marketing driven
Market-driven design builds the success of the product's marketing into the product itself.
design marketing influence
If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.
design lasts advantage
Design is the last great competitive advantage.
thinking design might
When we think about what might go wrong, we're more likely to design something that goes right.
journey design envelopes
Taking delight in the journey takes confidence. It pushes the envelope of design.
ability asset change changing fast single
The ability to change fast is the single most important asset in a world that's changing fast.
wonder
What Wonder understood, that Otto did not, is that if your idea spreads, you win,
dime lens million nickel penny seem until
If a lens makes a penny or a nickel or a dime a day, it doesn't seem like much until there's a million of them.
gorilla offense online people walks
No offense intended...Most people online are gorillas. When a gorilla walks into an experiment, what they say is 'What do I do now? Where's the banana?'
buy click link
to click on a link or buy online.
former people yoga
We've had people who were yoga instructors. ... We have a former marine, and we have everything in between,
dream circles outcomes
Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.