Seth Godin
Seth Godin
Seth Godinis an American author, entrepreneur, marketer, and public speaker...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth10 July 1960
CityMount Vernon, NY
CountryUnited States of America
average people care
Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
thinking average people
What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.
average loser quitting
Quit or be exceptional. Average is for losers.
average safe invisible
Average feels safe but it's not. It's invisible.
business average customers
Your best customers are worth far more than your average customers.
mean average marketing
Mass marketing means appealing to the masses which means appealing to the average.
average firsts revolution
Every revolution destroys the average middle first and most savagely.
winning average cant-win
You can't win by being more average than average.
thinking organization average
If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
humility average great-work
Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.
winning average settling
The big win is when you refuse to settle for average or mediocre.
ability asset change changing fast single
The ability to change fast is the single most important asset in a world that's changing fast.
wonder
What Wonder understood, that Otto did not, is that if your idea spreads, you win,
dime lens million nickel penny seem until
If a lens makes a penny or a nickel or a dime a day, it doesn't seem like much until there's a million of them.