Rod Lache
Rod Lache
basis car decided explicitly preferred small strategy telling
They've been telling us explicitly that they haven't decided on what their small car strategy is going to be, ... But they said their discussions with Fiat have not been on the basis of a merger, and that PSA is still their preferred partner.
achieving cars introduced price problem quickly rather vehicles
The problem with a lot of cars introduced is achieving differentiation. Most new vehicles rather quickly have to have price concessions. This thing is very unique.
car companies cost good hottest korea largest low market might move network platform single sixth small
Korea is the sixth largest car market in the world, and companies need the distribution network that Daewoo has. It also is a good platform with its low cost small car to move into China. It might not be the hottest one at the dance, but it's the only single one.
built guts modified platform took truck
It's an exaggeration to say they took Neon guts and built a truck over it, but took a lot of things in that platform and modified it.
assuming correctly customers employee good pricing unsure
Customers are unsure of what supplier pricing is, but they are assuming correctly that it is not as good as employee pricing.
brand feeling support
My feeling is that it (the Firestone brand) is irreparably damaged. I don't see how or why they would try to support the brand when they have a better brand (Bridgestone) that is unscathed by this news.
brand feeling support
My feeling is that it (the Firestone brand) is irreparably damaged, ... I don't see how or why they would try to support the brand when they have a better brand (Bridgestone) that is unscathed by this news.
argument change gm legitimate primary reason thinking
The primary reason for our change of thinking is that there may be a legitimate argument that GM and the UAW would be better off if Delphi files.
brand content equity higher means price putting reinforce vehicles
When you can price much higher that means you can put a lot more content into the vehicles and can reinforce that brand equity by putting out exceptional products.
finish given incentive progress seems
It seems pretty far-fetched to me that this thing would go into a confrontation given that at least some progress has been made and everybody's incentive to get this over the finish line.
bank concerned deal demand financing obtain overcome remain secured struggling unable weak
Dana is struggling to obtain secured bank financing and a bank deal may not materialize. We remain concerned that Dana will be unable to overcome weak demand outlooks.
business continues model north operating
Ford's North American operating business model continues to deteriorate,
happen launch trying worst
It's the worst thing that can happen if you're trying to launch a new product.
allow bank believe company deal financing head industry obtain secured small specific struggling weather
We believe that Dana is struggling to obtain secured bank financing and a bank deal may not materialize, or if it does, it may be too small to allow Dana to weather company specific and industry head winds.