Robert Scoble
Robert Scoble
Robert Scobleis an American blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. He later worked for Fast Company as a video blogger, and then Rackspace and the Rackspace sponsored community site Building 43 promoting breakthrough technology and startups. He currently works for Upload VR — a new media site covering virtual and augmented reality — as its entrepreneur in residence, where he develops new shows,...
NationalityAmerican
ProfessionAuthor
Date of Birth18 January 1965
CountryUnited States of America
Microsoft is unveiling a major reorganization today to help get Vista out the door. Some of the major changes include the appointing of three new officers to the three major divisions. The Microsoft Platform Products & Services Division will be led by Kevin Johnson and Jim Allchin as co-presidents; Jeff Raikes has been named president of the Microsoft Business Division; and Robbie Bach has been named as president of Microsoft Entertainment & Devices Division. In addition, the company said Ray Ozzie will expand his role as chief technical officer by assuming responsibility for helping drive its software-based services strategy and execution across all three divisions.
Apple knows a lot of data. Facebook knows a lot of data. Amazon knows a lot of data. Microsoft used to, and still does with some people, but in the newer world, Microsoft knows less and less about me. Xbox still knows a lot about people who play games. But those are the big five, I guess.
This is why I think Microsoft needs to pay deep attention to it.
I see something happening in the world, and I want to share it. It's why, during 9/11, I wrote every few minutes what I saw happening. It's why I write about meeting Steve Wozniak or Bill Gates or Larry Page.
There's smarter people than me. But you cannot have any one guy running 18 billion-dollar businesses. It just doesn't make sense to me. I've met some extraordinary leaders in my time. They struggle with running one billion-dollar business.
People thought I was an idiot, but I saw social networks were going to be more important, and it turned out to be true.
Be the authority on your product/company. You should know more about your product than anyone else alive if you're writing a blog about it.
Everything you do on Facebook will affect what comes in your view in the future. If you like crappy things that you don't care about, you'll see more crappy brands that you don't care about in the future, and it might even affect your experiences when you walk into bars, churches, schools, shopping malls, etc.
At Rackspace, I'm building a media house which will celebrate small teams who are having world-wide impacts through their building or use of new technology.
Use photos and videos often. The best startups post lots of imagery and videos. The worst ones? Text only.
There's more noise that comes with wearable computing, things that let us take pictures every 30 seconds as we walk around living our lives, and a huge number more photos per person will exist.
Link to your competitors and say nice things about them. Remember, you're part of an industry.
The problem with Flipboard is that it's an app, not the Web, and I keep hoping someone will show me a really well-designed Web app that shows me that the Web can still win.
The problem is Twitter is designing the metaphorical equivalent of a Toyota Prius. A car for the masses. While I want a Formula One race car.