Robbie Bach
Robbie Bach
Robert J. Bach, commonly known as Robbie Bach, was the President of Entertainment & Devices Division at Microsoft. He led the division that was responsible for the Xbox, Xbox 360, Zune, Windows Games, Windows Mobile and the Microsoft TV platform. After 22 years at Microsoft, Robbie announced his retirement from Microsoft effective in the fall of 2010. Robbie now speaks to corporate, academic and civic groups across the country and in 2015 completed his first book, Xbox Revisited: A Game...
allow although company definitely enjoy focused games great himself hope leaves microsoft miss moment moving opportunity path relax sit solid stay takes
Although we will definitely miss Ed, he leaves Microsoft Games on a solid path with great strategy. Everyone must stay focused and keep moving forward. We hope Ed takes this opportunity to sit back, relax and allow himself a moment to enjoy the contributions he has made to the company and the industry.
bit four less next rates sales setting
sales rates are going to be a little bit less important. What's really important is how we're setting up for the next two, three, four years.
putting vision
Putting a 56K (modem) in there wouldn't say much about our vision of the future.
chips console cost puts range remember
You have to remember that the cost of those chips puts them out of the range of the console market.
appeal expect fans gamers genre holidays launch portfolio strong titles
We expect a strong portfolio of titles on launch day and through the holidays that will appeal to fans of every genre and gamers in every region,
changing digital home people profound realize technology
I think the thing people have to realize is that digital technology is changing the home in a profound way.
aware channel clock gamers gotten retail week xbox
We are well aware that many gamers are disappointed to have not gotten their Xbox 360 on day one. We are working around the clock to manufacture as many Xbox 360s as we can and are replenishing our retail channel week after week.
chance days europe holiday japan launch manage north week
We will launch in North America, Europe and Japan in the same holiday season. There will probably be a week or 10 days in between the different territories, just to give us a chance to manage the logistics,
excited launch learned people xbox
We learned a lot from the first launch of Xbox in Japan, ... People didn't get excited about the games.
amazing architecture developers eighteen games months product ships talk tools
Eighteen months out we have to go to developers and talk to them about the platform, talk to them about the tools and the architecture so that when the product ships there are amazing games available.
across broader challenges continue games role spend thinking time
While I will continue to play an important role in the games area, I will spend more time thinking about our broader challenges and opportunities across the division.
console money
We still think in a way the console isn't the way to make money.
We're not about text, we're not about browsing, we're not about e-mail. We're about gaming.
consoles game offer point
The point here is about choice. In the past, game consoles didn't offer much choice. You got what they said you got.