Richard Thaler

Richard Thaler
Richard H. Thaleris an American economist and the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business...
people lessons economics
The lesson from behavioral economics is that people only save if it's automatic.
over-you friendly use
It would be much more consumer friendly for them to beep you when you swipe your card that says, uh-oh you're over your limit, are you sure you want to use that?
wine taste rating
I don't go by the ratings. I buy wine that tastes good. Statistically, anybody's ability to predict what will be a good wine a decade from now is limited.
goal people want
My mantra is if you want to help people accomplish some goal, make it easy.
mean opposites data
When an economist says the evidence is "mixed," he or she means that theory says one thing and data says the opposite.