Ricardo Semler
Ricardo Semler
Ricardo Semleris the CEO and majority owner of Semco Partners, a Brazilian company best known for its radical form of industrial democracy and corporate re-engineering. Under his ownership, revenue has grown from 4 million US dollars in 1982 to 212 million US dollars in 2003 and his innovative business management policies have attracted widespread interest around the world. Time featured him among its Global 100 young leaders profile series published in 1994 while the World Economic Forum also nominated him...
NationalityBrazilian
ProfessionBusinessman
CountryBrazil
Once employees feel challenged, invigorated and productive, their efforts will naturally translate into profit and growth for the organisation.
To survive in modern times, a company must have an organizational structure that accepts change as its basic premise, lets tribal customs thrive, and fosters a power that is derived from respect, not rules. In other words, the successful companies will be the ones that put quality of life first. Do this and the rest - quality of product, productivity of workers, profits for all - will follow.
Human nature demands recognition. Without it, people lose their sense of purpose and become dissatisfied, restless, and unproductive.
Forget socialism, capitalism, just-in-time deliveries, salary surveys, and the rest ... concentrate on building organizations that accomplish that most difficult of all challenges: to make people look forward to coming to work in the morning.
If we do not let people do things the way they do, we will never know what they are really capable of and they will just follow our boarding school rules.
People are responsible adults at home. Why do we suddenly transform them into adolescents with no freedom when they reach the workplace?
Every one of us has learned how to send emails on Sunday night. But how many of us know how to go a movie on Monday afternoon. You've unbalanced your life without balancing it with someone else.
Man is by nature restless. When left too long in one place he will inevitably grow bored, unmotivated, and unproductive.