Raymond Loewy
Raymond Loewy
Raymond Loewywas a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. He was recognized for this by Time magazine and featured on its cover on October 31, 1949...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth5 November 1893
CountryUnited States of America
Raymond Loewy quotes about
becoming believe business competition gets however impressive instead leading match points public smug states sufficient trivial united valid vulnerable
The public may admire a corporation for its impressive size. Who in the United States doesn't? But when a business, however gigantic, gets smug enough to believe that it is sufficient only to match competition on trivial points instead of leading competition in valid matters, that business is becoming vulnerable to public disfavor.
function products
Between two products equal in price, function and quality, the better looking will outsell the other.
accused designer
I've been accused of being a shell designer - you start with a machine and enclose it. But in many cases, the shell is essential. A locomotive without a shell would be nonfunctional.
automobile changed member society
The American automobile has changed the habits of every member of modern society.
avoiding career colleagues create difficult early ecstasy essence found helped life meant reconcile rest styles success total tried
My early colleagues and myself helped create the life styles of Americans and, by osmosis, of the rest of the world. I found it difficult to reconcile success with humility. I tried it first, but it meant avoiding the very essence of my career - total exhilaration and the ecstasy of creativity.
poorly
Noise is a parasite. Anything noisy is poorly designed.
alarm archaic banks filled objects places
The world is filled with archaic objects - mailboxes which look like alarm boxes, banks which look like places to break out of rather than places to enter.
noisy smelly
American products are marvels of production and functionality, but were unnecessarily and unbearably ugly, noisy smelly and offensive.
bringing focus home staff
He was always bringing home a new toaster, a new mixer, for the staff to use and critique, ... He had his own in-house focus group.
automobile certain factors ford function looked phase production relation
In every phase of the automotive industry, certain factors have been more important than all others in relation to the way the automobile has looked. Phase One is really the Ford story. Function and production were the most important considerations. The automobile was an invention, and it looked like one.
coke describe functional material pleasant simpler sparing
The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at.
customer envelope good push taste
He always intuited what the customer wanted, ... He always had good taste, and the sense not to push the envelope too far.
design black clients
Industrial design keeps the customer happy, his client in the black and the designer busy.
ambition order chance
I sought excitement and, taking chances, I was all ready to fail in order to achieve something large.