Ray Kroc
Ray Kroc
Raymond Albert "Ray" Krocwas an American businessman and philanthropist. He joined McDonald's in 1954 and built it into the most successful fast food operation in the world. Kroc was included in Time 100: The Most Important People of the Century, and amassed a fortune during his lifetime. He owned the San Diego Padres baseball team from 1974 until his death in 1984...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth5 October 1902
CityOak Park, IL
CountryUnited States of America
I don't believe in saturation. We're thinking and talking worldwide.
I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
Visions of McDonald's restaurants dotting crossroads all over the country paraded through my brain. I don't believe in saturation. We're thinking and talking worldwide.
If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I'd imagine all kinds of situations and how I would handle them.
If any of my competitors were drowning, I'd stick a hose in their mouth
Its easy to have principles when you're rich. The important thing is to have principles when you're poor.
Creativity is a highfalutin word for the work I have to do between now and Tuesday.
The organization cannot trust the individual; the individual must trust the organization.
Customers tend to avoid a restaurant that's going aswamp in its own sludge.
It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
All money means to me is a pride in accomplishment.
If you believe in it, and you believe in it hard, it is impossible to fail.