Phil Schiller
Phil Schiller
Philip W. Schiller is the senior vice president of worldwide marketing at Apple Inc. He is a prominent figure in Apple's public presentations. He has been a member of the company's executive leadership team since Steve Jobs returned to Apple in 1997...
NationalityAmerican
ProfessionBusinessman
Date of Birth8 June 1960
CountryUnited States of America
computer laptop tablet
It's a world where you're going to have a phone, a tablet, a computer - you don't have to choose. And so what's more important is how you seamlessly move between them all... It's not like this is a laptop person and that's a tablet person. It doesn't have to be that way.
computers
Every company that made computers when we started the Mac, they're all gone.
apple checking computers great ipod people product seeing thinking time
People for the first time are getting an Apple product with the iPod and seeing how great it is and are thinking about checking out our computers too.
business customers fast gain growing hard last proud rest stopped three twice
We always like to have more customers and we haven't stopped working hard to gain more. We are very proud that, over the last three quarters, our business has been growing twice as fast as the rest of the industry.
available critical felt needed net others people safety switch
We felt there were some people who wanted to switch to a Mac, but they needed some critical application that wasn't available on the Mac. Then there are others who feel they need the safety net of Windows.
chose inside intel
We chose not to take part in the Intel Inside campaign.
allow apple mac running
We will not allow running Mac OS X on anything other than an Apple Mac.
calls cases concerned customers few ipod problem protect received reporting suggest widespread
We have received very few calls from customers reporting this problem - we do not think this is a widespread issue. If customers are concerned about scratching we suggest they use one of the many iPod Nano cases to protect their iPod.
fit fraction history puzzle space stuff
We use every fraction of a millimeter of space to get things in there. It's like a puzzle to fit all that stuff together. It has the tightest tolerances of anything we've ever made in the history of this company.
pcs
I think there are a lot of PCs that should be recycled.
dad easy emotional experience fun home kids mom putting together
We think about making it so easy that a second-grader can use it, mom and dad at home can use it. The fun is in making your own movie, putting together your own content. It's such an emotional experience to see your kids and yourself and your friends in your own movie.
added core customers duo explains feature inside intel program section shipping
What you'll see on the shipping box, we've added a feature...that explains 'hey this one has an Intel Core Duo chip' so customers know what they are buying. It isn't any part of an Intel Inside program or anything like that. It is just part of the feature section on our box.
clean corporate forward gives marketing moving opportunity start
We look forward to moving forward under our new corporate identity. This gives us the opportunity to start our marketing off with a clean slate.
build customers deal economy great high money people products spend understand value
When the economy is difficult, people care a great deal about the things they spend their money on. Customers have come to understand that Apple's products aren't priced high - they're priced on the value of what we build into them.