Peter Sealey
Peter Sealey
business model url
If the business model didn't work, the URL won't travel.
assets buy category companies dead funding lack names nobody throwing wants water
As these companies are going under, there is a surfeit of names and nobody wants to buy them. The e-commerce category is dead in the water from lack of funding and companies are throwing assets out there and getting no takers.
ad entertainment otherwise pure subtle
When the ad and the entertainment is combined, you have to be subtle about it because otherwise it's pure commercialism.
business determined generation literally passing powerful sun visionary
Literally he is one of the pioneers. It's a passing of a generation ... He was a powerful visionary and a determined business person, but the long-term story is Sun is going to fade.
clear conspiracy law restraint
It's great, ... are a clear conspiracy and restraint of trade. This is long-overdue law enforcement.
interested pull risky
It's a risky proposition. I'll be interested to see if they can pull it off.
allowed anchored book entertainment greater largely latitude munich vengeance walk
When you walk in that theater, you know it's entertainment, you know you have to suspend your disbelief. You're allowed greater latitude in filmed entertainment. Look at (Steven) Spielberg's new movie, Munich . It's anchored to a book (George Jonas' Vengeance ) that has largely been discredited.
decline deliver media themselves
Advertisers have to find another way to deliver their message. Because of the decline in traditional media, they have to make themselves more interesting.
above entertainment good piece rise
If it's a good piece of entertainment, it's probably going to rise above that.
advantage approaches create defines generic limits meaning names run underneath unless value
Names that are broad, like Food.com, have no value unless you create meaning underneath them. It approaches the generic and defines what you do. It has a short-term advantage but in the long run limits you.
cans marilyn soup though
It's not as though a 17-year-old is going to know about Campbell's soup cans and Marilyn Monroe.
buy change folks market money projects worse
If you have money to buy projects and market films, folks will come running. But if things get worse at Paramount, that will change in a hurry.
achieved brilliant great intel last marketing move strategies
Intel Inside' is one of the great ones, one of the most brilliant marketing strategies in the last 10 years. Now they achieved awareness, it's over, and they need to move on.
desperate greatest people talk word
The greatest thing is to have word of mouth. Advertisers are desperate to get people to talk about their product.