Peter Drucker
Peter Drucker
Peter Ferdinand Druckerwas an Austrian-born American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of the modern business corporation. He was also a leader in the development of management education, he invented the concept known as management by objectives and self-control, and he has been described as "the founder of modern management"...
ProfessionNon-Fiction Author
Date of Birth19 November 1909
Peter Drucker quotes about
business create generate innovation marketing produce purpose
Because its purpose is to create a customer, your business has two purposes and two purposes only: Marketing and innovation. Marketing and innovation make you money, generate sales, produce profit. Everything else is an expense...
unique marketing function
Marketing is the distinguishing, unique function of the business.
running business marketing
A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.
innovation marketing cost
Marketing and innovation make money. Everything else is a cost.
reality marketing want
True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"
innovation marketing cost
Marketing and innovation produce results; all the rest are costs.
two innovation marketing
There are only two things in a business that make money - innovation and marketing, everything else is cost.
data marketing action
Great wisdom not applied to action and behavior is meaningless data.
business views marketing
Marketing is not a function, it is the whole business seen from the customer's point of view.
marketing selling aim
The aim of marketing is to make selling superfluous.
two innovation marketing
Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce results. All the rest are costs.
generally mistakes people risks
People who don't take risks generally make about 2 big mistakes a year. People who do take risks generally make about 2 big mistakes a year.
basic concentration constantly economic key principle principles today violated
Concentration is the key to economic results. No other principles of effectiveness is violated as constantly today as the basic principle of concentration.
management ninety objectives percent time works
Management by objectives works if you know the objectives. Ninety percent of the time you don't.