Paul Dergarabedian
Paul Dergarabedian
darn good looks next summer unique year
Every summer has its own unique pathology, trajectory, and this is not a summer we want to repeat. Next summer looks really good, it looks like a pretty darn good summer, ... If next year we're down, it will be 'Houston, we have a problem.'
bucks certainly house leap movies pay people per reason strong unique worthwhile
I think people need a really strong reason to go to the movies and to pay the 10 bucks per person and to go out of the house and take that leap of faith, and 'March of the Penguins' certainly was unique and made it worthwhile to go out to the movie theater.
absolute control create enforce entire fox himself lucas maintain paid position rules trying unique
Lucas is in a unique position himself to create these rules and enforce them. He paid for the entire film himself, and he and Fox are just trying to maintain absolute control over the film.
audiences either event fun house motivation needed theater unique
Audiences needed more motivation to get them out of the house and into the movie theater than ever before, ... They either had to feel it was an event like a 'Star Wars' movie, something unique like a 'March of the Penguins' or something sufficiently raunchy that would be more fun to see in a movie theater, like 'The 40-Year-Old Virgin' or 'Wedding Crashers.'
good people
When a good movie strikes, people go to the theatres.
final known measure opening sequels studios
The studios are hedging bets. They have a known commodity. Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up.
final known measure opening sequels studios
The studios are hedging bets. They have a known commodity, ... Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up.
campaign marketing numbers produce strong
The very strong marketing campaign will produce some strong numbers this weekend.
dictated download frame game hear ipod listen location movies music people plug requires time video whenever wherever younger
Especially the younger people (who) are used to, 'I can plug in my video game and play it now,' 'I can download music and hear it now,' 'I can take my iPod with me and listen to it wherever and whenever I want.' Going to the movies requires that you're on a time frame and in a location that's dictated by someone else.
boom good heading news sort
There's sort of a box-office boom right now, which is good news heading into summer.
cinematic easy special sports
There's something cinematic about sports movies, ... They're easy to pitch. You always have a winner, usually an underdog, and a loser. You don't need a lot of special effects.
bang buck films plenty producers
Producers can get plenty of bang for their buck with films like this.
choosing people selective spend
People are very selective right now about how they are choosing to spend their discretionary income.
audiences fragmented rough sent three time
The three newcomers kind of had a rough time in this marketplace, ... We think the audiences were fragmented and sent in a lot of different directions.