Paul Dergarabedian
Paul Dergarabedian
choosing people selective spend
People are very selective right now about how they are choosing to spend their discretionary income.
beyond films great huge mainstream mega positive production spending spread
There hasn't been a lot of positive word-of-mouth on the mainstream films this summer. Great marketing, huge production spending can probably get you a mega opening, but beyond that, it's up to the moviegoers to spread the word.
careful gas income inspire last movies people spend
The movies didn't inspire people as much as they did last year. People are being more careful about how they spend their discretionary income with gas at $3 a gallon.
good people
When a good movie strikes, people go to the theatres.
final known measure opening sequels studios
The studios are hedging bets. They have a known commodity. Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up.
final known measure opening sequels studios
The studios are hedging bets. They have a known commodity, ... Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up.
campaign marketing numbers produce strong
The very strong marketing campaign will produce some strong numbers this weekend.
dictated download frame game hear ipod listen location movies music people plug requires time video whenever wherever younger
Especially the younger people (who) are used to, 'I can plug in my video game and play it now,' 'I can download music and hear it now,' 'I can take my iPod with me and listen to it wherever and whenever I want.' Going to the movies requires that you're on a time frame and in a location that's dictated by someone else.
boom good heading news sort
There's sort of a box-office boom right now, which is good news heading into summer.
cinematic easy special sports
There's something cinematic about sports movies, ... They're easy to pitch. You always have a winner, usually an underdog, and a loser. You don't need a lot of special effects.
bang buck films plenty producers
Producers can get plenty of bang for their buck with films like this.
audiences fragmented rough sent three time
The three newcomers kind of had a rough time in this marketplace, ... We think the audiences were fragmented and sent in a lot of different directions.
academy awards bowl dominates events super television
The Super Bowl is one of those television events like the Academy Awards that really dominates and monopolizes the audience.
films four slump summer weekends
The summer slump really put us into a shortfall. It's heartening that there were four up weekends in a row, and that we have some big films in the pipeline.