Paul Dergarabedian
Paul Dergarabedian
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The pressure is on, ... This holiday season is being held to a high standard in terms of quality, because we always need that quality, and in terms of the box office.
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The bigger the star, the higher profile anything associated with that movie becomes. Because they have major actors in them, any movement or delay becomes exaggerated. It brings attention to any potential or perceived problems the movie may have.
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You see this type of buzz for movies like 'Star Wars,' 'Lord of the Rings,' typical big blockbusters. But for a film that's a very high concept horror film with a solid cast, it's unusual.
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This could be one of our strongest Decembers in a while. There's no doubt these movies are going to be big. The question is how high they can go, and which one will go higher.
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That's always the problem with films that get high expectation attached to them, ... If this does not beat the opening of 'Two Towers,' people will be decrying it as disappointment.
good people
When a good movie strikes, people go to the theatres.
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The studios are hedging bets. They have a known commodity. Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up.
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The studios are hedging bets. They have a known commodity, ... Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up.
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The very strong marketing campaign will produce some strong numbers this weekend.
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Especially the younger people (who) are used to, 'I can plug in my video game and play it now,' 'I can download music and hear it now,' 'I can take my iPod with me and listen to it wherever and whenever I want.' Going to the movies requires that you're on a time frame and in a location that's dictated by someone else.
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There's sort of a box-office boom right now, which is good news heading into summer.
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There's something cinematic about sports movies, ... They're easy to pitch. You always have a winner, usually an underdog, and a loser. You don't need a lot of special effects.
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Producers can get plenty of bang for their buck with films like this.
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People are very selective right now about how they are choosing to spend their discretionary income.