Orville Redenbacher
Orville Redenbacher
Orville Clarence Redenbacherwas an American businessman most often associated with the brand of popcorn that bears his name...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth16 July 1907
CityBrazil, IN
CountryUnited States of America
american-businessman amusement business measure package quality sold superior
The quality sold in the amusement business did not measure up, and that is how we got into the package business with our superior product.
american-businessman buyers consumer corn good inferior interested package sold
The other Processors sold inferior corn in the consumer package because many consumer buyers were only interested in a good price.
american-businessman best competition main popcorn produce push retail sell
We got to know the competition very well. In the '50s popcorn made a big growth in sales. Our main push was to produce the best quality and sell in quality retail outlets.
competition theatre popcorn
Most of the competition was into bulk popcorn because of the major increases in the Drive-In Theatre Outlets.
corn firsts bigs
The cobs were delivered to a big pile. We were one of the first to feed corn cobs to cattle.
rights coal minerals
It proved easier to buy the farm to get the mineral rights than to buy the coal rights alone.
night new-day way
We dried continuously day and night. We had no efficient way to do it, so we built this new popcorn plant.
might popcorn wells
I had popcorn all over the place, so I decided I might as well be in the Processing Business.
indiana princeton managers
I moved to Princeton, Indiana, and became a professional Farm Manager for that Princeton Farms.
air dry corn
It was necessary to have an even depth of corn on the top compared to the sides, so the air would not take the easiest route and not evenly dry the stored corn.
corn corny
In the Depression we had to divert corn acreage.
corn more-money molasses
We made more money feeding molasses, urea, and corn cobs to cattle than we ever did feeding dent corn.
eight office agents
I opened an office in Terre Haute, established eight of them, and became one of the eight county agents.
pieces paper mail
Every once in a while, someone will mail me a single popcorn kernel that didn't pop. I'll get out a fresh kernel, tape it to a piece of paper and mail it back to them.