Nolan Bushnell
Nolan Bushnell
Nolan Kay Bushnellis an American engineer and entrepreneur who founded both Atari, Inc. and the Chuck E. Cheese's Pizza-Time Theaters chain. Bushnell has been inducted into the Video Game Hall of Fame and the Consumer Electronics Association Hall of Fame, received the BAFTA Fellowship and the Nations Restaurant News “Innovator of the Year” award, and was named one of Newsweek's "50 Men Who Changed America." Bushnell has started more than twenty companies and is one of the founding fathers of...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth5 February 1943
CityClearfield, UT
CountryUnited States of America
These days when you say 'videogame', people think of immersive games that take over your life and require three thumbs to control. My goal is to create games that almost retreat into the background. I'm interested in bringing them back to their role as a social facilitator, the way party games help people to interact.
Sonic and I were chatting back before we got on and he was telling me how proud he was to be inducted last year in the Walk of Game. The only thing he was a little concerned about was being walked on all the time. I said that's OK; it's par for the course.
The subtle generational cues that make one thing cool and another uncool aren't always obvious to a parent. My children are my dinner-table sounding board. I've come up with some wonderful ideas that they universally dismissed as 'lame.'
Blood and gore loses its cartoon defense. If you think we've got problems now, you'll see we have additional problems once the cartoon defense goes away.
Many kids with (attention deficit disorder) have been misdiagnosed, they're actually bored with teachers, as most won't even blink at concentrating on video games for hours,
I'm here to pass the baton, so to speak, to some of these new inductees, many of which are guys that I respect in the business as being truly revolutionary.
literally thousands of people have told me over the years that they met their wife or husband playing Pong.
'Pong' hit the fancy. It was sort of the perfect storm of a game which has two players highly social, a game that women could play better than a guy, and sort of an acceptance of this social nature of games in a bar.
The truly creative people tend to be outliers.
Atari showed that young people could start big companies. Without that example it would have been harder for Jobs and Bill Gates, and people who came after them, to do what they did.
When I was running Atari, violence against humanoid figures was not allowed. We'd let you shoot at a tank... but we drew the line at shooting at people, with blood splattering everywhere.
There are a lot of things about having money that are perceived to be cool but that aren't. Maybe if you're a CEO jerk who likes going coast to coast by himself in a G4, then that's fine. But that's not me. And it never will be.
Selling Atari when I did - I think that's my biggest regret. And I probably should have gotten back heavily into the games business in the late Eighties. But I was operating under this theory at the time that the way to have an interesting life was to reinvent yourself every five or six years.
Sometimes when you hire people who have to pass a Mr. Congeniality test, you end up losing some of the non-conformists who will give you different views and perspectives.