Niccolo Machiavelli

Niccolo Machiavelli
Niccolò di Bernardo dei Machiavelliwas an Italian Renaissance historian, politician, diplomat, philosopher, humanist, and writer. He has often been called the founder of modern political science. He was for many years a senior official in the Florentine Republic, with responsibilities in diplomatic and military affairs. He also wrote comedies, carnival songs, and poetry. His personal correspondence is renowned in the Italian language. He was secretary to the Second Chancery of the Republic of Florence from 1498 to 1512, when...
NationalityItalian
ProfessionPhilosopher
Date of Birth3 May 1469
CityFlorence, Italy
CountryItaly
Since it is difficult to join them together, it is safer to be feared than to be loved when one of the two must be lacking.
Men are driven by two principal impulses, either by love or by fear.
A prince ought to have two fears, one from within, on account of his subjects, the other from without, on account of external powers.
He who has annexed them [some principalities], if he wishes to hold them, has only to bear in mind two considerations: the one that the family of the former lord is extinguished: the other that neither their laws not their taxes are altered.
The answer is, of course, that it would be best to be both loved and feared. But since the two rarely come together, anyone compelled to choose will find greater security in being feared than in being loved.
For a prince should have two fears: one, internal concerning his subjects; the other, external, concerning foreign powers. From the latter he can always defend himself by his good troops and friends; and he will always have good friends if he has good troops.
each candidate behaved well in the hope of being judged worthy of election. However, this system was disastrous when the city had become corrupt. For then it was not the most virtuous but the most powerful who stood for election, and the weak, even if virtuous, were too frightened to run for office.
If One Wishes That a Sect of a Republic Live a Long Time, It Is Necessary to Draw It Back Often toward Its Principle
Since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved.
May princes know then that they begin to lose (their) state at that hour in which they begin to break the laws and those customs and usages that are ancient and under which men have lived for a long time
Let no one oppose this belief of mine with that well-worn proverb: 'He who builds on the people builds on mud
There is nothing more difficult to take in hand, more perilous to conduct or more uncertain in its success than to take the lead in the introduction of a new order of things.
Wise men say, and not without reason, that whoever wished to foresee the future might consult the past.
The question is, then, do we try to make things easy on ourselves or do we try to make things easy on our customers, whoever they may be?