Neal Pilson
Neal Pilson
Neal Pilsonis founder and president of Pilson Communications, Inc., a consulting company specializing in sports television, media and marketing. PIC clients have included the Arena Football League, NASCAR, the Kentucky Derby, the Rose Bowl, the World Series of Poker as well as the IOC...
affiliates cbs difficult framework innocent major obligation overall party sponsor time viewers
This is a difficult time for CBS. They're the innocent party in this controversy. They have an obligation to the affiliates and to the viewers to show the tournament. In the overall framework of CBS and Viacom, it's not a major hit, but they will be foregoing the sponsor revenue.
affiliates cbs difficult framework innocent major obligation overall party sponsor time viewers
This is a difficult time for CBS, ... They're the innocent party in this controversy. They have an obligation to the affiliates and to the viewers to show the tournament. In the overall framework of CBS and Viacom, it's not a major hit, but they will be foregoing the sponsor revenue.
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The principal thrust of advertising is reaching a specific audience. A sports audience is not necessarily a 'Friends' audience.
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ESPN has these avenues that can generate revenue and hence they've become a more potent rights bidder. It's going to force their competitors to develop the same type of distributions, or seek new partners, so they can match up to ESPN.
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There's no question baseball disrupts the launches of entertainment schedules, ... And beyond ratings, the most important issue for baseball is whether there's a perceived competitor to Fox. But right now I don't see a strong competitor to Fox.
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I think historically, work stoppages do have a short-term impact on television ratings. We've experienced that with all of the sports, even the NFL. In the long term, the ratings eventually return to what we might characterize as normal levels.
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Weaker sports are going to have more problems in a weak economy. The big sports tend to take up most of the money. An advertiser with a limited budget is not going to buy women's soccer if the choice is that or college football.
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I don't think it's a question of coverage -- it's a question of the change in the television landscape.
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NBC's ratings are so much better than what they were getting with their primetime, so it's a net benefit to them. I think they will hit their ad guarantees.
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NBC's ratings are so much better than what they were getting with their prime time, so it's a net benefit to them. I think they will hit their ad guarantees.
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The players have to recognize that the NHL has defined resources and that they are what they are. The uncertainty of not having a future television deal has at least been resolved.
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This Rose Bowl had it all - the hype of two undefeated teams, major media market representation and a game down to the wire. It's everything a network could hope for in a big game.
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There is actually more video from those events than can be presented on television. And also, much of what happens takes place during non-peak television-viewing hours.
last ratings
This year's ratings could be as good, or better, than last season.