Mitch Golub
Mitch Golub
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In addition to building one of the largest audiences of active car shoppers anywhere, our focus on quality is clearly reflected by this study. Whether it's through our $100 million dollar investment in advertising and promotion, or our powerful partnership network, we're committed to bringing quality, in-market car shoppers to our listings, and ultimately to our dealer partners. By providing our visitors with industry leading vehicle search functionality, more than 1.4 million vehicle listings and the resources they need to support their buying decision, we turn shoppers into buyers.
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As the Internet plays an increasingly important role in automotive sales generation, we are excited to offer new products and services that allow dealers to drive traffic across all aspects of their business. Whether a dealership is looking to the Internet to boost used or new car sales, cars.com is now a single source for all of their online advertising needs.
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Since only three percent of online shoppers begin their process at a dealership website, Search Engine Marketing is among the most efficient and effective ways for dealerships to build traffic for their website. However, it is also among the most complex forms of advertising to manage, with vastly different results in terms of cost and traffic volume. We are excited to offer dealers this new service which will give them the power of our bid management software and search expertise, in order to drive the best results at the lowest cost.
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Since only 3 percent of online shoppers begin their process at a dealership Web site, search engine marketing is among the most efficient and effective ways for dealerships to build traffic for their Web site.
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Valued at more than $100 million, our media investment supports our aggressive business growth goals and is expected to drive another record year of traffic to the site. As we grow the cars.com brand and continue to make enhancements to our consumer site, we are able to deliver even more value for our advertisers.
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As dealerships move more of their advertising online, they are choosing partners that deliver the highest quality of shoppers and that have the greatest impact on their bottom line. We are proud to be a premiere choice, and will continue our commitment to quality across several new online products we launched at the National Automobile Dealers Association's 89th Annual Convention and Exposition in Orlando.