Miles Flint
Miles Flint
Miles Flintis the former President of Sony Ericsson Mobile Communications AB since June 2004. Before this role, he was the President of European Marketing at Sony Europe. He was responsible for the marketing activities of Sony's electronics business in Europe. Miles was also the Managing Director of Sony United Kingdom Limited. It was the holding company that includes all of Sony’s electronics operations in the British Isles...
announce appeal attractive benefit consumers continued earlier essential exciting expand fourth model models phone phones price product products seeing simple stylish variety
We are now seeing the benefit of our earlier investments in R&D, which have enabled us to expand the product line-up and successfully appeal to new consumers with products like the Walkman phone series. In the fourth quarter, we continued to announce exciting new products at a variety of price points; from high-end 3G products like the new W900 3G Walkman phone to attractive mid-tier clamshell phones like the Z520 model to lower-priced essential phone models such as the J230, J210 and Z300 that will appeal to consumers who want a simple and stylish handset.
expect fashion grow market steady
We expect the market to grow in steady fashion (in 2006).
effect halo product volume
There was a halo effect on the lower-end products. We're getting volume and traction all around the product range,
beginning deliver joint portfolio product promised sony start
We are beginning to deliver the differentiation in our product portfolio which Sony Ericsson promised at the start of the joint venture.
fifth market primary pursuit regard sake share stuck
We don't really regard it as stuck (in fifth place) in the sense that pursuit of market share for its own sake has never been a primary objective.
appeal benefit brand consumers developing earlier expand finish great investment market phone position product products quarter seeing solid sony supporting year
This was another solid quarter for Sony Ericsson, and has enabled us to finish the year with great momentum. We are now seeing the benefit of our earlier investments in R&D, which have enabled us to expand the product line-up and successfully appeal to new consumers with products like the Walkman phone series. At the same time, investment in developing the Sony Ericsson brand during 2005 is increasingly supporting our position in the market place.
certainly market volume
We see that coming, but I don't think that it is going to be a real volume market in 2006. It is certainly on the horizon.
both implement
We are pretty agnostic. We can implement both in our phones. There is not a big difference.
growing markets share themselves
We are growing revenues and share in markets that are themselves growing.
east far hard
We've been working very hard in the Far East to find someone who could do this for us.
billing brand helps model operators relationship services
This model helps enormously. The operators have a billing and services relationship with the customer, and we have a brand relationship.
expanding good paying portfolio product proving quarter sony strategy
This has been a good quarter for Sony Ericsson, proving that our strategy of expanding the product portfolio upward ... is paying off.
both build companies company decided koreans parent since strategy technology
The Koreans are very technology oriented. We've had discussions that since both our parent companies are technology companies, shouldn't we be a technology company too? But we've decided to build a strategy on differentiation.
balanced beginning broad lower performance portfolio sony top
This is a very balanced all-round performance by Sony Ericsson, ... We are beginning to get through a broad portfolio in the top end and the lower end.