Matt Cutts
Matt Cutts
Matthew "Matt" Cutts is an American software engineer. He is the former head of the web spam team at Google, and is currently on leave in his role of working with the search quality team on search engine optimization issues...
thinking marketing type
Think about what a user is going to type.
content deceive display engines present principle quality search users violation
That's a violation of our Webmaster quality guidelines, specifically the principle of 'Don't deceive your users or present different content to search engines than you display to users'.
changes framework future prepares throughout
Most of the changes are under the hood, and this infrastructure prepares the framework for future improvements throughout the year.
pages sites
We'll probably also need some assurances that such pages won't reappear on the sites before the domains can be re-included.
best deciding folks rule smart
Take this as a rule of thumb. There are smart folks doing this transition, and they're deciding how to do it in the best way.
bring extra security
We bring in extra security just in case.
thinking blogging guests
Guest blogging is probably the sort of thing that you should be thinking about doing in moderation.
way social-media minutes
When you've got 5 minutes to fill, Twitter is a great way to fill 35 minutes.
people may information
In principle, there’s nothing wrong with the concept of an infographic. What concerns me is the types of things that people are doing with them. They get far off topic, or the fact checking is really poor. The infographic may be neat, but if the information it’s based on is simply wrong, then it’s misleading people.
thinking class steps
If you have an outstanding product, world class content, or something else that sets you apart, then you can step back and start thinking about how to promote it.
choices google quality
Google (and pretty much every other major search engine) uses hyperlinks to help determine reputation. Links are usually editorial votes given by choice, and link-based analysis has greatly improved the quality of web search.
motivation inspiration news
Thirty days is just about the right amount of time to add a new habit or subtract a habit - like watching the news - from your life.
google criticism connoisseur
I'm a bit of a connoisseur of Google criticism.
thinking average above-average
Everybody thinks their website is above average.