Martin Sorrell
Martin Sorrell
Sir Martin Stuart Sorrellis a British businessman and the chief executive officer of WPP plc...
powerful interesting world
In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting.
powerful very-powerful
If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a four-year cycle than anybody else. So it is very powerful.
sports powerful kind
If you look at the rights situation - what media companies pay - then you see that the rights prices continue to rise for powerful sports. Now what does that tell you? It tells you that the demand amongst global and local sponsors for these kinds of sports is immense, even if there is controversy attached to them like FIFA - who would definitely be number one on that list, though F1 has also been somewhat controversial.
powerful important streaming
Despite streaming, despite the rise of tablets and smartphones - all the implications which in theory would make linear TV less important - live sporting events are extremely powerful. But it's not the event alone - it's also what's surrounding it.
powerful shy controversial
Bernie [Ecclestone] has not been shy to say one or two controversial things. The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately. But not Bernie! What it tells you is that the demand for live sporting rights, the demand for global or regional events, is so powerful that you brush aside some things because there aren't so many of these events.
france quarter second stronger uk
The second quarter was stronger in France and Germany, ... The UK is not as stabilized or as strong.
bit good nbc ratings return television
The television ratings were, I think, a little bit disappointing, but NBC said they made a good return on it.
growth organic primarily strategy
Primarily our strategy is organic growth, buttressed by acquisitions.
continue decision next week
We'll continue to look at it over the next week or so and take a decision one way or another,
brand building clearly company public relations strongest
We're building our brand in Asia. With iPR, it clearly makes Ogilvy the strongest public relations company in the region.
growth heard noise positive
I have never heard such optimism, and such positive noise about growth and development in India,
bit demand great price services volume
The volume and the demand is so great ... we're able to price our services a little bit more aggressively as a result,
advertising bid bowl cost events few money paradox pool reach remained spot super willing
There are very few events that have significant reach anymore. That's the paradox of Super Bowl advertising -- why does a 30-second spot cost $2.5 million? There is a pool of money which has remained pretty much the same that is willing to bid for those programs.
against bit business clearly clients cost declining extent inflation insulated looking network pressure rates recession rising
We're insulated a little bit from the recession because of our cost structure, but our business is to some extent cyclical, ... With pressure on network TV, rising (interest) rates against inflation and lower, declining audiences, clearly clients are looking at alternatives.