Martin Sorrell
Martin Sorrell
Sir Martin Stuart Sorrellis a British businessman and the chief executive officer of WPP plc...
latin mean strategy
The fast growing markets - the BRICS and Next Eleven - are the key. The next billion consumers are not going to come from the US or Western Europe - they are coming from Asia, Latin America and Africa. Formula One follows our strategy: fast growing markets, data, and digital. All those three things Formula One has. And it involves a stunning array of companies. Now that doesn't mean there can't be more...
mean community trying
In the old days, you could segment happily. You could put out one message to one segment of the audience, and one to another. That has now gone. You say something to one community and instantly, literally at a click, it's available to everybody. What it means is that if you're trying to craft a message, it's very difficult.
france quarter second stronger uk
The second quarter was stronger in France and Germany, ... The UK is not as stabilized or as strong.
bit good nbc ratings return television
The television ratings were, I think, a little bit disappointing, but NBC said they made a good return on it.
growth organic primarily strategy
Primarily our strategy is organic growth, buttressed by acquisitions.
continue decision next week
We'll continue to look at it over the next week or so and take a decision one way or another,
brand building clearly company public relations strongest
We're building our brand in Asia. With iPR, it clearly makes Ogilvy the strongest public relations company in the region.
growth heard noise positive
I have never heard such optimism, and such positive noise about growth and development in India,
bit demand great price services volume
The volume and the demand is so great ... we're able to price our services a little bit more aggressively as a result,
advertising bid bowl cost events few money paradox pool reach remained spot super willing
There are very few events that have significant reach anymore. That's the paradox of Super Bowl advertising -- why does a 30-second spot cost $2.5 million? There is a pool of money which has remained pretty much the same that is willing to bid for those programs.
against bit business clearly clients cost declining extent inflation insulated looking network pressure rates recession rising
We're insulated a little bit from the recession because of our cost structure, but our business is to some extent cyclical, ... With pressure on network TV, rising (interest) rates against inflation and lower, declining audiences, clearly clients are looking at alternatives.
giving people position terribly
a terribly invidious position by people giving him an earache about this.
consumer people situation
We're now in a situation where people are questioning consumer spending.
I was carrying Jackie Stewart's bag! Formula One was pretty much the same back then.