Marshall McLuhan
Marshall McLuhan
Herbert Marshall McLuhan, CCwas a Canadian professor, philosopher, and public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. He was educated at the University of Manitoba and Cambridge University and began his teaching career as a Professor of English at several universities in the U.S. and Canada, before moving to the University of Toronto where he would remain for the...
NationalityCanadian
ProfessionNovelist
Date of Birth21 July 1911
CityEdmonton, Canada
CountryCanada
Radio affects most intimately, person-to-perso n, offering a world of unspoken communication between writer-speaker and the listener
Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
The new media are not ways of relating to us the 'real' world; they are the real world and they reshape what remains of the old world at will.
Education in a technological world of replaceable and expendable parts is neuter.
Canada is the only country in the world that knows how to live without an identity.
The new electronic independence re-creates the world in the image of a global village.
The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
Ours is a brand-new world of allatonceness [all-at-once-ness]. 'Time' has ceased, 'space' has vanished. We now live in a global village ... a simultaneous happening. ... The new electronic interdependence recreates the world in the image of a global village.
The only way to recover the old world is to induce the media into vomiting it back up.
Ads represent the main channel of intellectual and artistic effort in the modern world.
I am not a "culture critic" because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
The fall or scrapping of a cultural world puts us all into the same archetypal cesspool, engendering nostalgia for earlier conditions.
The hallucinogenic world, in environmental terms, can be considered as a forlorn effort of man to match the speed of power of hisextended nervous system (which we call the "electronic world") by intensifying the activity of his inner nervous system.