Marshal Cohen
Marshal Cohen
thrive turning
That's what they thrive on. They thrive on turning a nonbeliever into a believer.
consumers convince country department national prove regional respond street until
Until they're able to prove that consumers are going to respond to the changes, the Street is very nervous. It's a very big undertaking to convince the country that a national Macy's is better than regional department stores.
propensity style toward updated women
Women updated their wardrobes and showed a propensity toward style and comfort.
beyond cozy great pajamas pampered products propensity provided robes style themselves towards updated women
Women updated their wardrobes and showed a propensity towards style and comfort. Accessories provided a great way for women to update their look. Women also pampered themselves with cozy pajamas and robes and other self-care products that went beyond apparel.
allow company compete goods market mass maybe offer prices
It eliminates competition. It will allow the new company to sharpen the pencil, offer better prices and goods and maybe even compete in the mass market channel.
consumers creates endorse footwear image money pay people spend sports urban
Sports footwear usually is also the first place urban consumers will spend money to endorse a celebrity. As we've already seen, people will pay over $100 for the G-Unit or an S-Carter Reebok if it creates the right image for them.
campaign competing costco department discount guy smaller stores tried
That campaign was all about the smaller guy competing with the big boys. That's what Sears tried to do (against discount department stores such as Target, Costco and Kohl's) and failed.
average consumers extra last leave lee spent worried year
Last year consumers on average spent $500 more for the year on gas. This year it could go up to $1,000. This is what Lee Scott is worried about. The average American has $2,400 in discretionary spending. A Wal-Mart shopper probably has $1,500. Now take out the $1,000 extra and what does that leave them?
assume soon
We're not there yet but it's not too soon to assume this scenario.
environment fighting leisure mall people pleasure relationship shop treat treated
It's not about going to the mall environment where you're fighting crowds. This is for people who shop for pleasure and treat it as a leisure activity. They want to have a relationship with the brand, be treated like royalty.
cases partners soon
It's too soon to say. In some cases even the partners don't even know it yet.
absence biggest seen surprise tone urgency
The biggest surprise to me has been this absence of urgency on the part of consumers. I've been doing this for a long time. Other than in 2001, I haven't seen such a lackluster tone during the holidays.
apple
They are not going to let Apple take that environment.
bringing creates excitement good higher later less margins mode retailers selling spring stuff
Bringing in spring merchandise now is a good thing. It creates a sense of excitement for consumers. I think retailers are better off selling less stuff at higher margins than getting into a promotional mode later in the season.