Mark DiCamillo
Mark DiCamillo
ads defeat helping negative seems voters
The barrage of negative ads seems to be influencing voters and helping to defeat Proposition 79,
companies negative side voters
As we get around to the election, voters will know which side the pharmaceutical companies will be on, and that could have a negative effect.
against bring change difficult impression level lower mind negative negatives opponent run
It's always more difficult to change somebody's mind once they have a negative impression of you. But he can run against an opponent and try to bring him to the same level or even a lower level than where his negatives are.
across arnold common democrats difficult endorsed good negatively reacting seems thread turning
The story is not a good one for the governor, ... There seems to be a common thread across all the proposition - if Arnold Schwarzenegger has endorsed it, Democrats and nonpartisans are reacting negatively and by turning off those two groups, it has made things very difficult for the governor.
maybe move negative people straight
When politicians try to move from negative to positive, it really is a two-step process. People don't go straight from negative to positive. They go from negative to undecided, and then maybe to positive.
directly drag image negative people related vote
The governor's image is a negative drag and it is directly related to how people are going to vote on these propositions.
bond improving productive ratings
Working on the infrastructure bond is a productive activity. That's what's improving the governor's ratings and the Legislature's rating.
backing change clear confusion greatest means potential
There is clear confusion on Prop. 78 as to who is backing it, which means it's the one with the greatest potential for change in preference.
both seen voted
We've seen this before. It's like murder-suicide both of them get voted down.
direction modest moving
It is a modest improvement. But it is moving in the right direction.
among bush members
I think there has been an overarching re-evaluation of Bush among some members of his own party.
adjusted daily factor people risk
People have pretty much adjusted to the risk factor of earthquakes and go about their daily lives.
economy economy-and-economics effect fairly ominous retail spending starts
That's the most ominous finding. That could have a fairly significant effect on the state's economy if retail spending starts to be hit.
economy education illegal job talking wilson
Wilson did a masterful job of talking about illegal immigration -- anything but economy and education -- and that was the No. 1 issue.