Malcolm Gladwell
Malcolm Gladwell
Malcolm Timothy Gladwell, CMis an English-born Canadian journalist, bestselling author, and speaker. He has been a staff writer for The New Yorker since 1996. He has written five books, The Tipping Point: How Little Things Can Make a Big Difference, Blink: The Power of Thinking Without Thinking, Outliers: The Story of Success, What the Dog Saw: And Other Adventures, a collection of his journalism, and David and Goliath: Underdogs, Misfits, and the Art of Battling Giants. All five books were...
NationalityCanadian
ProfessionNovelist
Date of Birth3 September 1963
CountryCanada
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.
our acquaintances—not our friends—are our greatest source of new ideas and information. the internet lets us exploit the power of these kinds of distant connections with marvellous efficiency.
Economists often talk about the 80/20 Principle, which is the idea that in any situation roughly 80 percent of the “work” will be done by 20 percent of the participants. In most societies, 20 percent of criminals commit 80 percent of crimes. Twenty percent of motorists cause 80 percent of all accidents. Twenty percent of beer drinkers drink 80 percent of all beer. When it comes to epidemics, though, this disproportionality becomes even more extreme: a tiny percentage of people do the majority of the work.
We tend to credit those who create an idea, not those who perfect it, forgetting that it is often only in the perfection of an idea that true progress occurs. Putting sixty-four transistors on a chip allowed people to dream of the future. Putting four million transistors on a chip actually gave them the future.
Anyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind of solution....
Innovators have to be open. They have to be able to imagine things that others cannot and be willing to challenge their own preconceptions. They also need to be conscientious. An innovator who has brilliant ideas but lacks the discipline and persistence to carry them out is merely a dreamer ... But crucially, innovators need to be disagreeable ... They are people willing to take social risks-to do things that others might disapprove of.
The trick to finding ideas is to convince yourself that everyone and everything has a story.
There's no idea that can't be explained to a thoughtful 14-year-old. If the thoughtful 14-year-old doesn't get it, it is your fault, not the 14-year-old's.
In order to get one of the greatest inventions of the modern age, in other words, we thought we needed the solitary genius. But if Alexander Graham Bell had fallen into the Grand River and drowned that day back in Brantford, the world would still have had the telephone, the only difference being that the telephone company would have been nicknamed Ma Gray, not Ma Bell.
Ideas and products and messages and behaviors spread just like viruses do.
If you think success is about so many more things and is so much more arbitrary, then you can be much more open to the idea that you can be Ben Fountain and publish your great book at forty-nine.
Policy is driven by more than politics, however. It is equally driven by ideas.
I'm convinced that ideas and behaviors and new products move through a population very much like a disease does.
The willingness to be self-critical in England is much greater than the willingness to be self-critical in America.