M. J. Rose
M. J. Rose
M. J. Rose is an American author and book marketing executive...
NationalityAmerican
ProfessionAuthor
CountryUnited States of America
began concept element fascinated including interested involving learned novels people theories took
I've always been fascinated by the concept of reincarnation. I learned that many brilliant people were interested in reincarnation, including Carl Jung. I'm a big Jungian. So I began writing novels involving theories integrating past and present, even if the past element in the novel took place 500 or 1,000 years ago.
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I was taught to think outside the box. Before my grandfather was one of the original Mad Men, he and a group of other Air Force Intelligence officers formalized brainstorming as a problem solving technique. He taught the concept that creativity can be taught at Buffalo University. My dad invented toys. My mom was a photographer.
audience books concept copies despite douglas electronic few free industry offered otherwise reach reached screaming test
Back in 1999 and 2000, a few of us... a very few of us... Douglas Clegg, Seth Godin and I... offered free electronic copies of our books in an effort to reach an audience we otherwise wouldn't have reached and to test out a new marketing concept for books. Despite the industry screaming we were crazy, it worked.
available covers ease estimates means million plot titles virtual
Estimates are that in 2012, more than 32 million books were available - the explosion, thanks to the ease of self-publishing; 2013 could see even more titles grace our virtual bookstores! That means we are going to be awash in covers and titles, plot descriptions and characters.
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PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages.
morality power tale wildly wrong
'Power Play' is a morality tale for our post-Enron world and - not incidentally - wildly entertaining. Nothing wrong with that.
good
Sales don't always have anything to do with good or brilliant or original. Sales are about appeal.
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Save yourself some grief. Check with the publicist you hire to see what other books he/she has coming out at the same time as yours.
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Books on their own aren't insanely expensive compared to other things; three large cappuccinos cost more than a paperback, and two and a half gallons of gas cost more than a paperback.
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I've always been fascinated by how the past impacts the present. For the first half of my career as a novelist, I wrote psychological suspense mysteries. I wanted to be a therapist but was told that while I was a fine diagnostician, I would be a terrible therapist because I wanted to solve everyone's problems.
art business felt publishing strongly
I've always felt writing is an art. Publishing is a business. I felt strongly if I was going to write, I would write what I wanted to, and if the 'market' didn't respond, there was nothing I could really do about it.
Sometimes what you mustn't do is just as just as important as what you must do.
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Do send out a newsletter when you have a new book out or are going on tour. Also list relevant event dates and notifications of contests you are running.
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Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.